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NSSF Expanding Programs

June 13, 2018
By Larry Claypool - OVO Editor , Ohio Valley Outdoors

With everything that's being going on the past few years with guns, shootings and increasing talk of gun control, the National Shooting Sports Foundation has taken a proactive stance on firearms safety of late. It's actually one of NSSF's key initiatives.

The NSSF has expanded its presents and programs in recent years but is well known for promoting their leading firearms safety program Project ChildSafe, which started in 1998.

Project ChildSafe is a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. While children are a focus, Project ChildSafe is intended to help young people and adults practice greater firearms safety in the home. The program has provided more than 37 million free firearm safety kits to gun owners in all 50 states and five U.S. territories. Many gun owners in our region have benefitted from the safety kits that includes individual gun locks for guns.

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The NSSF has expanded its presents and programs in recent years but is well known for promoting their leading firearms safety program Project ChildSafe.

Bill Brassard, Jr., Senior Director of Communications at NSSF, says the gun safety kits are a big part of what the NSSF does, but they've expanded their programs over the years and continue to add programs and partnerships with many organizations, law enforcement agencies and legislative bodies.

"We want to increase all training in firearms safety. The NSSF wants to remind gun owners to keep guns out of the hands of children. We rely on the gun locks, but we're now producing excellent videos on how to talk to kids about handling guns," said Brassard recently via a phone interview from his office in (ironically) Newtown, CT.

One particular NSSF safety video features champion pro shooter Julie Golob. The five minute video 'How Parents Can Talk With Kids About Gun Safety' has been a big hit for NSSF. It can be purchased on Amazon and available to view on YouTube. Golob also has produced a popular children's book 'Toys, Tools, Guns and Rules' book. The book is also available on Amazon.

"It's difficult for young children. But Julie offers excellent talking points for parents in the video," said Brassard.

The NSSF has also been working with the National Crime Prevention Council and featuring their McGruff the Crime Dog character to reach children. "Young children relate to McGruff. Through the animated video it gets the message across about gun safety," added Brassard.

The McGruff video is intended for children in grades K through 6. The 12 minute video is titled: "McGruff the Crime Dog on Gun Safety". It's also available on YouTube.

Brassard noted other programs from NSSF are designed to build awareness about firearms safety. Those programs include: Operation Secure Store (for gun retailers); Suicide Prevention Education videos; 'Don't Lie for the Other Guy' program to inform others about straw purchases of firearms and FixNICS initiative to improve the National Instant Criminal Background System.

Brassard added that the NSSF will soon be announcing a large grant expansion program in the Cleveland, OH area. "It's going to be great for that region. It includes a $3 million grant. We'll announce details soon," said Brassard.

For additional information about NSSF, visit their website at: or social media platforms; YouTube, Facebook and Twitter.



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